How Long Should A Blog Post Be?

Is a 1,000 Word Blog Post Better Than a 200 Word Post?

How long your blog post should be is an ever-present question.  In this case there is no one answer.  Your post should be as long as it needs to be to say what you want to say.  In terms of search optimization, longer posts tend to rank better. Generally, articles around 800 – 1,000 get good results. Having said that, different lengths of blog articles are appropriate for different audiences and topics.

When I was writing articles on website marketing for an online magazine, they suggested that I try to limit the articles to no more than 500 words.  The editor’s reasoning was that readers (especially men he said) tended to check out after about 500 words.  I don’t know where he got his research and I didn’t have time to worry about it (after all, I had blog posts to write ).  I just limited my articles.

Below are some rough guidelines that might be helpful as you start writing your blog.  As you spend time writing your blog, a natural style and length will develop. Remember the numbers below are just guidelines. This post would fall under the business class and it will only be around 320 words long. I could have padded the article and made it much longer, but it would be redundant and take up more of your time without offering much more information.  My guess is that you don’t have that much extra time.

Writing For a Technical Blog  – technical articles tend to be longer.  They run around 1500 words.  It can take awhile to explain the chemical and environmental role between Vinyl and the Planet of the Apes.

Product Reviews – around 200 words will keep readers engaged and all time to give a thorough review.

Business Advice – 1,000 – 1,200 words

News Update Blog – 350 words

Quote of the Day or Thought of the Day Blog – The length of the quote of the thought you are featuring that day.

 Photo Courtesy of Dan/Free Digital Photos